NFL Star Jordan Love Calls His $200K Diamond Game-Day Look the āCoolest Jacketā Heās Ever Worn (Exclusive)
NFL Star Jordan Love Calls His $200K Diamond Game-Day Look the āCoolest Jacketā Heās Ever Worn (Exclusive)

Jordan GreeneFri, October 2, 2026 at 5:04 PM UTC
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Jordan Love wearing KAY diamond jacket.Credit: Courtesy of KAY -
Jordan Love partnered with KAY Jewelers on his first look for the NFL season
The Green Bay Packers quarterback tells PEOPLE the heavy jacket required careful handling to prevent the diamonds from falling off
The jacket featured more than 500 diamonds and an estimated $200,000 price tag
Jordan Love is taking game-day bling to a whole new level.
The Green Bay Packers quarterback kicked off the season in a custom blue leather jacket featuring more than 500 diamonds and an estimated $200,000 price tag.
Created by KAY Jewelers in partnership with Public School New York as part of the jewelry brandās Love All In relaunch campaign, the bespoke anorak features round and oval diamonds arranged to resemble falling rain. The jacket debuted at the Public School New York show on Sept. 10 before Love wore it for the Packersā home opener on Sept. 24.
āTo have that many diamonds on the jacket, just to see the way it was shining, it was blinging,ā Love tells PEOPLE exclusively over Zoom. āIt was definitely the coolest jacket Iāve seen.ā
āIt was super heavy to wear,ā the Green Bay Packers quarterback, 27, adds. āWe had to be very careful with it so the diamonds wouldnāt fall off and everything.ā

Jordan Love wearing the KAY Jewelers diamond jacket.Credit: Courtesy of KAY
While a six-figure diamond jacket isnāt exactly Loveās everyday uniform, he does like to step up his style on game days. Some days call for making an impression walking into the stadium, while others are more about keeping things comfortable.
āI love being comfortable,ā he says. āWhen I gotta overthink an outfit, thatās usually [when] Iām not putting it on.ā
His style has also evolved with the trends, and Love isnāt afraid to admit that some of his past looks havenāt aged particularly well.
One former go-to combination in particular makes him cringe now: āpretty tight jeansā paired with high-top Air Force 1s.
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āI look to some of my rookie outfits I was wearing for tunnel āfits, and it definitely was not great,ā he says, laughing. āIt was in back then, but definitely nowadays you look back, youāre like, āThat was a bad look.āā

Jordan Love wearing the Kay diamond jacket.Credit: Courtesy of KAY
These days, Love has some help making sure his game-day outfits are on point. His wife, Ronika, 28, is one of his most trusted sources for fashion advice, and when heās short on time, heās happy to let her take over completely.
āIām always asking her, like, āWhat do you think? Do you think this looks good? What do you think I need to add or change? What shoes do I need to wear?āā he says.
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Ronikaās influence isnāt limited to Loveās wardrobe. This season marks his first as a dad to their 5-month-old daughter, Rayna Capri, and now sheās getting in on the familyās game-day style, too.
āItās cool to see Ronika grab some outfits for Raina and put her in a little āfit too,ā he says. āSheās got all this Packers gear.ā
As his daughter gets older, Love is also looking forward to creating more family game-day traditions. For now, he and Ronika already have a special handshake they do before he leaves for a game.
āI always make sure to do those handshakes, give her a kiss, give Raina a kiss,ā he says.
on People
Source: āAOL Entertainmentā